better together
Circle of Funders
Building a better way to buy menswear - Together
A Personal Invitation
diMelio is building a better way to buy menswear: direct from Italian makers, guided by Wardrobe Valets, and created with more care for customers, makers and the planet.
After two years of preparation — building the maker ecosystem, developing the first collection and shaping the Wardrobe Valet service — we are ready to prove the concept in the Netherlands.
To help prove the model in the Netherlands, we are expanding the Circle of Funders with up to 50 participants, creating the runway for this next phase.
The Circle of Funders is not just about capital. It is about helping build a better menswear company from the beginning.
Funders help create runway.
Together, we build better.
— Michael Jacobs, Founder of diMelio
Circle of Funders
The Circle of Funders is our circle of financial supporters.
Funders participate through a SAFE-to-STAK structure: an agreement that gives the right to convert into depositary receipts in diMelio’s holding company, issued through a Dutch STAK.
This allows Funders to support diMelio’s first proof phase now, while keeping the final STAK issuance aligned with the company’s next formal funding or conversion moment.
In earlier rounds, the founder, 3 Angels and 10 Funders invested €750.000 to help us build the maker ecosystem, develop the first collection, open the showroom and complete our soft launch.
During the soft launch, we served our first 18 customers, with an average spend of approximately €1,700.
This next phase is designed to launch diMelio in the Netherlands and turn these early signals into measurable proof.
This round is limited to 50 Funders, with a total target of €500,000.
The Participation
It is built around one clear participation level:
€10,000 per Funder.
For each participation, a Funder receives:
€5,000 Funders Credit
A personal store credit to experience diMelio through future purchases.
20% Exclusive Funder Pricing
A better price on eligible diMelio products and services for as long as the Funder holds the depositary receipts.
a SAFE-to-STAK participation
A SAFE (Simple Agreement for Future Equity) that converts into depositary receipts issued through a Dutch STAK, at a valuation cap between €2.5 million and €5 million.
Details in the FAQ below.
Why Become a Funder?
Funders help us move from ambition to proof.
It is an opportunity to help build a new menswear platform from the beginning — one that creates better value for customers, fairer value and a stronger future perspective for makers, and a more responsible way of producing.
We understand that this is an early-stage participation and that valuation matters. That is why the Circle of Funders is structured with a valuation cap between €2.5 million and €5 million, rather than a fixed immediate valuation outcome.
The agreement does not include a conversion discount. Instead, we recognise the early commitment through meaningful commercial benefits alongside the investment: 5K Funder Store Credit and 20% exclusive Funder pricing.
These benefits give Funders a tangible way to experience diMelio personally while helping us prove the model.
Experience diMelio in person
The best way to understand the value behind diMelio is to experience it.
In our showroom, you can see the product samples, feel the materials, understand the maker quality, and experience how our Wardrobe Valet service makes shopping more effortless, personal and considered.
The pitch deck explains the opportunity.
The showroom makes the value tangible.
FAQ
Legal Note
This page is for informational purposes only.
Participation in the Circle of Funders is subject to personal discussion, eligibility, final agreement and applicable legal documentation.
The SAFE-to-STAK structure, valuation cap, conversion mechanics, Funder Store Credit and exclusive Funder pricing will be set out in the final agreement.
The Funder Store Credit and exclusive Funder pricing are commercial benefits. They do not constitute a conversion discount and do not alter the valuation cap or conversion mechanics.