No. The Circle of Friends is not an investment.

It is a one-time lifetime membership that gives you personal diMelio store credit and exclusive Friend pricing for life.

Friends help us prove demand by becoming early customers.

Each Friend receives:

• Friend Store Credit equal to the amount purchased
• a one-time 20% bonus credit
• access to our Wardrobe Valet service
• private showroom appointments
• access to the Circle of Friends

The final terms and conditions will be confirmed in the Circle of Friends terms.

You can use your credit for diMelio products and services, including made-to-order and made-to-measure menswear from our Italian makers.

Your Wardrobe Valet helps you use your credit intentionally, so it goes towards pieces that work for your life, your style and your wardrobe.

No. Your credit can be used over time.

The Circle of Friends is designed to help you build your wardrobe step by step, starting with the pieces that matter most.

Your membership is converted into personal diMelio store credit and is not refundable as cash, except where required by law.

Your membership is converted into personal diMelio store credit and is not refundable as cash, except where required by law.

As a thank you for joining early, diMelio adds a one-time 20% bonus credit to your Friend Store Credit.

For example, when you purchase €2,500 Friend Store Credit, you receive €500 bonus credit, giving you €3,000 total wardrobe value.

The bonus credit can be used for eligible diMelio products and services, subject to the applicable Circle of Friends terms.

Friend Store Credit gives Friends a tangible way to experience diMelio personally: Italian menswear, personal guidance and direct-from-the-maker value.

Because diMelio works directly with makers and removes traditional retail layers, your credit gives access to a level of craftsmanship, materials and service that would typically require a significantly higher spend in traditional premium or luxury retail.

Our first product samples have been developed using materials from renowned Italian mills such as Loro Piana, Zegna, Albini and Canclini — and these materials form part of the quality level we aim to make available through diMelio.

In that sense, Friend Store Credit is not only a customer benefit. It is also a way to experience the model you are helping us prove.

Because your early commitment helps us create the proof we need to build diMelio.

The bonus credit is our way of thanking the people who help us build a better menswear system from the beginning.

After joining, we contact you personally to confirm your membership, your store credit balance and your Friend pricing level.

We then plan your wardrobe intake and first private showroom appointment.

Most made-to-order and made-to-measure pieces are delivered within 4–6 weeks, depending on the maker, product and fabric availability.

Yes. You can plan a personal introduction to learn more about the service, the makers, and the Circle of Friends.

Yes. When someone you introduce joins the Circle of Friends, both of you receive an additional €250 diMelio credit.

We believe the Circle of Friends should grow through trusted introductions: people who share the belief that men’s style can be more personal, more responsible, and more meaningful.